SOCIAL IN THE CITY
Carrie's followers had her column. You have our go-to hub for help navigating the bustling streets of social media with savvy insights, trendspotting, and empowering stories from leading ladies shaping the digital skyline.
Optimizing Ecommerce: Harness social media for your ecommerce brand
If you have an ecommerce brand, you’re probably on social media. This makes sense for the obvious reason of meeting people where they’re already shopping - on their devices. But with so many platforms and so much advice going around, what are the fundamentals to success? With the right tools and planning, you can find your target audience and create a community. Then you can take the next step to reach your goals and sell your products to your online community and beyond. Here are a few tips to get you started on making the most out of social media to enhance your ecommerce brand:
Media Mavens: In conversation with Mirian
Mirian Nojh has seen many aspects of the fashion world - she’s a model, a stylist, and now full time creator. She has garnered over 50,000 followers on Instagram and over 200,000 followers on TikTok by sharing stylish clothes one could only dream of pulling off.
Media Mavens: In conversation with Cerys
A true communications powerhouse, Cerys started The Goods with the mission to help others avoid mistakes she’s made in her 15+ years of experience. She knew that what was often needed was a flexible solution - so she created it.
Media Mavens: In conversation with Chantaie
By bringing storytelling into all of her work with creators and entrepreneurs, Chantaie Allick is able to extract the unique attributes of brands so they can grow and be shared with others.
How to fall in like with social
Okay, before you start running scared, let’s get this one out of the way: you don’t have to start making TikTok videos! You CAN if you want, and depending on your business… you MIGHT have to, but we always recommend starting slow and steady with something you’ll be able to keep up with.
Media Mavens: In conversation with Stephanie
We chatted with Stephanie about creating social media posts with joy as the main factor, and what tips she has for others in the not-for-profit space about how your passion can be shared with others through Instagram posts.
How to avoid social media burnout when you are social media?
Posting yourself on your brand’s social media accounts can feel intimidating - but it doesn’t have to be. We can tell you with certainty that your audience would love to get to know you. Sharing more about yourself helps your community form a personal connection with your brand. We’ve put together some suggestions to help you get started on your journey of opening up to your internet friends.
Media Mavens: In conversation with Sabina
We chatted with Sabina about how she continuously comes up with new content ideas, how she uses it as a tool to keep her business strong, what can make it difficult some days, and what tips she has for others looking to carve a space out for themselves online in the field of PR.
Keeping up with social media
Posting yourself on your brand’s social media accounts can feel intimidating - but it doesn’t have to be. We can tell you with certainty that your audience would love to get to know you. Sharing more about yourself helps your community form a personal connection with your brand. We’ve put together some suggestions to help you get started on your journey of opening up to your internet friends.
Media Mavens: In conversation with Bruna
Starting with wedding photography, then moving into portraits - focusing on maternity and boudoir, Bruna realized she could go further and entered personal branding and product photography. She uses her social media as a portfolio but also as a way to connect with future and current clients, as well as with the photography community. Working with Bruna means knowing you get an artistic lens mixed with a professional experience, each and every time.
How to get in front of your audience
Posting yourself on your brand’s social media accounts can feel intimidating - but it doesn’t have to be. We can tell you with certainty that your audience would love to get to know you. Sharing more about yourself helps your community form a personal connection with your brand. We’ve put together some suggestions to help you get started on your journey of opening up to your internet friends.
Media Mavens: In conversation with Effie
A talented artist, focused on design and illustration for brands, editorial, and product, not to mention some unreal murals, Effie Theodosiou connects with her audience through social media. Working with Effie means working with someone who wants to know the story behind the work before she can give it life.